Search Engine Marketing

Overview

Our one day search engine marketing training course concentrates on an introduction to the underlying principles behind search engine marketing. The course will look at the two principle branches of search engine marketing which are pay per click and search engine optimisation.

Who is the course aimed at?

This course is aimed at those who want a good grounding in search engine marketing as a whole and to discover how it can benefit their online business.

Your course will cover both short and long term strategies so you can make an instant impact whilst also building a more effective long term search engine presence in the natural or non-paid listings.

How will you benefit?

If your current website isn’t attracting enough visitors then this course will be invaluable. On completion you will know exactly how to target more potential customers in a cost effective and strategic manner, giving you the best possible return on your investment.

This course will also allow you to either close the gap on your competitors who are already well versed in search engine marketing or gain an advantage on those who are not.

What you will learn

Our courses are constantly being updated and revised to keep up with the latest search engine marketing developments, we will send you a full course outline prior to your training, but in the meantime here are some of the areas your course will cover:

• An introduction to search engine marketing (SEM)
• How SEM can benefit your business and increase sales
• Competitor analysis and research
• How to create an effective pay per click campaign from start to finish
• Key strategies for search engine optimisation and how to implement them
• Ongoing tracking and analysis of your results
• Synchronising your online and offline marketing strategies

This training module can be taken on its own but also forms the ideal basis for our two advanced search engine marketing courses which study pay per click advertising and search engine optimisation in greater detail.