Search Engine Optimisation

Overview

Search engine optimisation (SEO) is an ongoing process and this one day training course will provide you with all the information you require to improve your site’s search engine ranking.

The key SEO strategies will be clarified and unravelled so that by the end of the day you will have a clear structure to follow and will have acquired enough knowledge to implement these processes effectively on your own site.

Who is the course aimed at?

This course is aimed at people who have completed our search engine marketing introduction course and are keen to expand their knowledge. It’s also ideal for marketing staff who are responsible for the overall performance of their company’s website and who already have background knowledge of SEO.

How will you benefit?

By adopting an effective search engine optimisation approach, your website will reap the benefits in the long term.

There are a number of site aspects that can be optimised which you may not even know about. The criteria behind search engine rankings rarely stands still and this course will help you identify the best areas to focus your efforts on.

What you will learn

Our courses are constantly being updated and revised to keep up with the latest search engine optimisation developments, we will send you a full course outline prior to your training, but in the meantime here are some of the areas your course will cover:

• Site structure
• Making your site accessible
• Content & copywriting
• Effective link building
• Building a strong online community
• Common SEO pitfalls to avoid
• Monitoring your results for future success
• Beyond the horizon – the future of SEO