Site Optimisation for Web Designers

Overview

This one day course looks at the fundamental principles of site optimisation and how these can be incorporated at the design stage in order to achieve the best results when a site goes live.

On completion of the course you will have a practical knowledge that you can implement on all of your future website designs.

Who is the course aimed at?

The course is aimed at web designers with little or no knowledge of site optimisation and the difference it can make to search engine results.

If you run a small team of designers or are a designer yourself and want to add more strings to your bow, this course will most certainly be of benefit.

How will you benefit?

By attending this course you’ll broaden your knowledge base and be able to offer a more comprehensive design service to your clients.

Being able to offer an additional service on top of the design side gives you the potential to charge more for your services while giving your client added value that other agencies may not be able to offer.

What you will learn

Our courses are constantly being updated and revised to keep up with the latest site optimisation developments, we will send you a full course outline prior to your training, but in the meantime here are some of the areas your course will cover:

• A brief overview of SEO
• Why your clients need an optimised site
• Composing the right browser titles
• The importance of descriptive page URL’s
• Meta tags and page descriptions
• Internal site linking
• Usability and accessibility issues
• Frequently made web design mistakes