Copywriting for the Web

Overview

This course looks at the art of copywriting for the web and how it can make an incredible difference to your online conversions.

Web users have a short attention span and your website copy must convey the right message and encourage visitors to your site to take the desired action.

Who is the course aimed at?

Marketing professionals, web designers and anyone who has to deal with online communication in the course of their job will benefit from this course. No prior copywriting experience is required.

If your current website is underperforming or you’re about to launch a new site, copywriting for the web will give you the foundation to write clear and targeted text to attract customers and help boost your natural search engine results.

How will you benefit?

Your business will benefit by not having to employ an external copywriter who doesn’t know your industry as well as you do.

You’ll learn more about how copywriting can significantly increase your online sales as well as what words work best and those you should avoid.

What you will learn

Our courses are constantly being updated and revised to keep up with the latest site web copywriting developments, we will send you a full course outline prior to your training, but in the meantime here are some of the areas your course will cover:

• An overview of copywriting
• How people read on the web
• Positioning of key messages
• Choosing the right tone
• Getting your message across
• Words and phrases that sell
• The importance of a call to action
• Writing descriptive hyperlinks
• Copywriting for the search engines
• Good Copy, Bad Copy – a look at some examples